" Starbucks Reports Q4 Fiscal 2020 Results." " Timeline: Starbucks COVID-19 Milestones." When the spokesman for the company's ad campaigns retired in the late 1990s, however, Dunkin began to transition away from coffee and in the direction of donuts. By the early 2000s, the company had introduced its first specialty coffee line and slowly began to make a name for itself as a destination coffee shop.
McDonald's now offers 23 different beverage products as part of its McCafe line and generated over $23 billion of company-wide sales in 2021.Dunkin' Donuts was acquired by Inspire Brands in 2020 and now has the ability to leverage economies of scale.
Starbucks operates over 34,000 stores and is embarking on aggressive measures to reduce waste and product efficiency.
Starbucks remains the leading company in the coffee industry with $29.1 billion of annual sales in 2021.
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